Aiming to blend the spirit of the beer with the majesty of the great outdoors, we ventured into the breathtaking landscapes of the Peak District to showcase the eye-catching design of BrewDog’s Wingman beer cans. The Peak District, with its rugged terrain and panoramic views, provided a striking contrast to the vibrant and bold design of the Wingman cans. Incorporating lifestyle elements, we photographed the beer in a real-world outdoor setting – clutched by an adventurer taking in the view.

Illustrated by Tom Warne. Brand identity by Earthling Studio.